Thursday, December 17, 2009

Thematic Project: Stage 3

Random Word Association

Association:

Pop – Pop art design

Pop – Using pop out animation

Explode – Using explosive comic dialogue box

Hot – Using some array of sunlight as the background

Cinema/Theatre – Using image of celebrities

Shape – Using halftone design that looks like popcorn shape

Paper box – Using old paper effects as the background to create the vintage look

Paper box – Using a big box to contain all the criteria of creativity

Uneven color – Using uneven color for the background

Fun fair – Using happy song as the background music

Thematic Project: Stage 2

Essay

Multimedia University, the Sweet Wonderland of Creativity

Once upon a time, right above the sky, the birds have their second home. A wonderland full with vast amount of sweets. We call it, Multimedia University, the Sweet Wonderland of Creativity. There was a group of youngsters, Pink, Red, Yellow, Purple and Blue. They leave their home sweet home to further their study in this Sweet Wonderland and experience their lives independently. They took a flying bus to the Sweet Wonderland. While in the flying bus, this is where Pink, Red, Yellow, Purple, and Blue met each other for the first time. All of them share the same sweet dream of getting a better life, expensive cars, big houses, and the most important of all, earning big money in the future. And they choose our sweet MMU to continue their sweet dreams. Then they become best friends forever.


Each of them have different personality, Pink is the sweet talker. Because of that, she is very popular among the students and always the apple in the eye of the lecturers in MMU. Well the actual reason that Pink likes to have a lot of friends around her is to gather information. For example, she will always get a lot of assignment answers from all of her friends so that she can compare all the answers and modify it and make it as her own work. Besides, as she is the favorite student of the lecturers, she never has any problem getting exam tips from the lecturers. Therefore, Pink is always the top student in class.


And now here we come to Red. Red is very well known guy among all the lecturers and students because he loves to eat a lot especially sweet things. He spend his whole day eating, in class, while walking, while sleeping he will munch chewing gums, and even in bathroom! People used to think that he is a dull obese person and look down to him because he is fat. But they make a HUGE mistake, he is actually a very smart person and the reason of him being smart is because of the sweet things that he eats. Red thinks that by eating sweet stuff will release his stress and always feel happy. Therefore he can always think clearly and his brain is able to generate more new ideas than others. He had been helpful in every brainstorming session due to his creativity.


Talk about sky, and ocean. We think of blue. Blue is a thinker. He likes to live in his fantasy world. Blue’s imaginations are just like the sky and ocean, wide and unlimited. He always imagines of him sitting on the flying elephant travel around the world or fighting with some big monsters to save the princess in the far away kingdom. His thinking is so different than others that people treat him as a freak. But he does not care about what others think about him. Due to his hobby of loving to day dream, Blue always ends up having his sweet dreams in class. Surprisingly, every time when he wakes up, he will come out with more outrages ideas. As a result Blue becomes a great inventor, the flying bus is one of his great inventions.


Here we go to the sweet couple, Yellow and Purple. They fell in love with each other at the first sight when they first met in the flying bus. Since then, they have been together forever. Yellow is good in logic and numbers while Purple is good in colors and shapes. They always discuss together and get opinions from their sweetheart while solving problems. Because both of them are superior in different field, they always learn from each other to beautify t hey imperfections. Yellow and Purple were just nobody before they know each other but now they are the most perfect couple in the world.


This group of friends, with their different type of personality, makes the most powerful combination in this Sweet Wonderland of Creativity. They all are the criteria of being creative. It is a misconception that some people are not creative. The brain has a million brain cells, and has huge powers of creativity. Many people are just not trained to tap into their brain's creative potential. To be creative, we just need to follow some steps. First, Pink, the sweet talker, she gathers information to achieve her goals. To be creative, first you have to know and understand what your aim is. Then you have to gather as much information as possible by using any possible ways.

The second important step to be creative is to make your brain stress-free just like what Red did. When you are under pressure, your brain will never function in a proper way. Therefore, you have to be happy and stress less in order to come out with different ideas. Next criteria of being creative are “thinks out of box”. Blue always fantasizes and because of that he can become a great inventor. You have to think differently than other people in order to be creative. Never ever care what people thinks about you and never let them stop you just like what Blue did. You should think of possible out of impossible.

Besides, having dreams is another method of being creative. Don’t believe it? Dreams can actually create new ideas through the generation of random thought mutations. Some of these may be rejected by the mind as useless, while others may be seen as valuable and retained. Blenchner, an American psychologist and psychoanalyst, calls this the theory of “Oneiric Darwinism.” That is the reason why every time when Blue wakes up from his sweet dreams, he will get more outrages ideas.

Lastly, it is another misconception that creativity is purely right-brained. The left brain tends to deal with words, logic, numbers and the right brain tends to deal with colors, shapes and rhythm. Actually the real creativity involves both sides of the brain. Just like the sweet combination of Yellow and Purple, the combination of imperfections make perfect. Once again, follow the steps and everybody can be creative just like Pink, Red, Blue, Yellow and Purple. When this five colors combine together, you will get a color that is beyond your imagination.

Thematic Project: Stage 1

Mr.Radzi had briefly talk about the group assignment that named as Thematic Project in last week class hour session. It’s a combination of what we had learned the whole semester, so we need to do a lot of step which is association mind-map, logical mind-map, random word association, and we need to come with one animation clip and 800words of essay. Each of us was stunned after Mr.Radzi showed us one of the fcm’s senior works!! It’s was very amazing for us and we were worried that we don’t have such idea to complete it. But very luckily that our topic isn’t difficult as we thought which is “Creativity in the context of Multimedia University”. And we do have a lot of consultation hour with Mr.Radzi and Mr.Halim.

Each of us comes out with a lot of ideas to complete the first mind-map which is association mind-map. We keep discussing about the context of MMU but which have to relate to the creativity as well. So we basically start with stereotypes to complete it which is “branch, people, environment, faculties, culture”.

This is the logical mind-map we had done after all :

Yes! What we choose is SWEET!
It sounds like not creativity and a little bit far away from the main topic at the started.
But in the 1st consultation, Mr.Radzi said it's a good idea and thanks to my group members whom make this work!

So, we continue with the another focus mind-map and here is it :



Friday, November 20, 2009

Random Association

Situation/Problem
To create "Scary Image or Object" that will instill fear among the people through out the ages

Random Words
Kitten
scary eyes
sharp claw
smelly shit
mice enemy

Association

Scary Eyes: Place a lot of fake scary eyes around the area to scare the people away and make them think that there are a lot of people looking at them.

Sharp Claw: Create a wall which is full with sharp torn to surround the area.

Smelly Shit: Create one kind of liquid that will produce great smell that human will not be able to tolerate

Mice Enemy: Put some human enemy such as bear or tiger behind the fence that surround the area to guard that area.

Linking with Unrelated Subject

In this activity, we are asked to relate Man, Love, Life, Happiness, and Pain with something totally unrelated. These are a few of the results of me working on relating Man, Love, Life, Happiness, and Pain with unrelated subjects.

1. Describe Love by using Chili
Love makes you feel warm, brings tears, excitement, and sweat just like chili.

2. Describe Life by using Oil Lamp
The lighting oil lamp
age old
yet new and inspiring
lighting up the dark
with its soft dim light;
just watching the familiar flame
dance on the candle wick
Life,
everyday is new and inspiring
as you travel though it
the light will guide you,
determination will get you there,
and love will provide the greatest scenery of all.

3. Describe Pain by using Ice-cream
You have to feel the pain before you taste the sweetness of life,
just like eating ice-cream.

4. Describe Happiness by using Time
Laugh uncontrollably and never regret anything that makes you smile,
because happiness doesn't matter when or where

5. Describe Man by using Mortar and Pestle
Men are just like the mortar and pestle, they are so common that women might forgot about them, but they are so important in womens lives.

How Mergers Go Wrong

In this class activity, my lecturer want us to merge two random animal which is the most impossible to survive in this world.

The 1st combination that I did was buffalo head + fish body and the 2nd combination was giraffe head + butterfly wings. Anyway, my lecturer, Mr. Radzi said that both of that still got the possibility to survive. He did review the answer to us after this activity. Guess what is the answer?

Well, the correct answer is fish head + bird's body.

It really do look ridiculous right? This creature will not be able to survive either on the dry land or in the water. And this is how mergers go wrong.


Thursday, November 19, 2009

Analogy Advertisement





All these advertisements are using the analogy way to send out the message. As you can see from all the picture up there, all the furniture, television or even a refrigerator is placing the other way round. All these advertisements are to promote the Durex Lubricant and the message that they trying to send out is "Enjoy the other side".