Friday, November 20, 2009
Random Association
Linking with Unrelated Subject
How Mergers Go Wrong
Thursday, November 19, 2009
Analogy Advertisement
Juxtaposition
Mind Mapping: Associates Mindmapping
Mind Mapping: Logical Mindmapping
Saturday, November 7, 2009
What Symbolized Me?
Inventors vs Boundary Breakers
Thomas Edison
(1847 - 1931)
Edison is considered one of the most prolific inventors in history, holding 1,093 U.S. patents in his name, as well as many patents in the United Kingdom, France and Germany. He is credited with numerous inventions that contributed to mass communication and, in particular, telecommunications. His advanced work in these fields was an outgrowth of his early career as a telegraph operator. Edison originated the concept and implementation of electric-power generation and distribution to homes, businesses, and factories – a crucial development in the modern industrialized world. His first power station was on Manhattan Island, New York.
Source from: http://en.wikipedia.org/wiki/Thomas_Edison
BOUNDARY BREAKERS - the rarest group
Leonardo da Vinci
(1452 - 1519)
Leonardo di ser Piero da Vinci was an Italian polymath, scientist, mathematician, engineer, inventor, anatomist, painter, sculptor, architect, botanist, musician and writer. Leonardo has often been described as the archetype of the Renaissance man, a man whose unquenchable curiosity was equaled only by his powers of invention. He is widely considered to be one of the greatest painters of all time and perhaps the most diversely talented person ever to have lived. According to art historian Helen Gardner, the scope and depth of his interests were without precedent and "his mind and personality seem to us superhuman, the man himself mysterious and remote".
Born the illegitimate son of a notary, Piero da Vinci, and a peasant woman, Caterina, at Vinci in the region of Florence, Leonardo was educated in the studio of the renowned Florentine painter, Verrocchio. Much of his earlier working life was spent in the service of Ludovico il Moro in Milan. He later worked in Rome, Bologna and Venice and spent his last years in France, at the home awarded him by Francis I.
Leonardo was and is renowned primarily as a painter. Two of his works, the Mona Lisa and The Last Supper, are the most famous, most reproduced and most parodied portrait and religious painting of all time, respectively, their fame approached only by Michelangelo's Creation of Adam. Leonardo's drawing of the Vitruvian Man is also regarded as a cultural icon, being reproduced on everything from the Euro to text books to t-shirts. Perhaps fifteen of his paintings survive, the small number due to his constant, and frequently disastrous, experimentation with new techniques, and his chronic procrastination. Nevertheless, these few works, together with his notebooks, which contain drawings, scientific diagrams, and his thoughts on the nature of painting, comprise a contribution to later generations of artists only rivalled by that of his contemporary, Michelangelo.
Source from: http://en.wikipedia.org/wiki/Leonardo_da_Vinci
What Makes You a Creative Person
Nearly every creative person I know has experienced the question, often asked by someone with a blank, slightly-confused look: why do you do that? Why do you take all those photos, or scribble notes everywhere, or make birthday cards by hand? Why do you knit, or make quilts, or paint with watercolors, or make sculpture from scrap? Why do you want to write a novel or make a film? Some people ask these questions out of innocent curiosity, because they’ve just never experienced such impulses. But from other people, the tone can be vaguely threatening — even menacing.It seems that what they’re really saying is: “What gives you the right? What makes you important enough to do that? Who do you think you are?
What is creativity? Why are creative people often different than others? And what makes you a creative person?
Creative Intelligence is the ability to think in new ways, to be original and where necessary stand apart from the crowd. Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes.
Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better. The creative person knows that there is always room for improvement.
Creativity requires four things-
• Fluency - the speed and ease with which you can "rattle off" new and creative ideas.
• Flexibility - your ability to see things from different angles and from opposite points of view. To take old concepts and rearrange them in new ways and to reverse current ideas. It's also about using your senses i.e. what you see, hear, feel, touch, taste, smell in developing new thinking.
• Originality - being able to produce ideas that are unique, unusual and eccentric or different.
• Expand ideas - being able to build on, develop, embellish and elaborate upon thoughts and concepts.
We all have the ability to be creative by using our right brains but we are also good at blocking it by limiting our thinking and believing there is only one way to look at things, or sometimes we reject ideas outright because we can't see how they will work.
Random word, picture or object
When you are working on a problem, select a random word, picture or object from your office and write down a list of words that spring to mind as you reflect on it's purpose, colour, texture, shape, size, movement and surroundings. Now review what you have written down and see if it generates any new thoughts or ideas that might help with your problem.
Develop your senses
We make sense and communicate through our senses and the more we develop them the more we are able to associate and find connections between apparently unrelated things e.g. a frog and school bus - they both need water to keep them cool and they both have eyes! Add your own!
When you are outside see if you can spot 15 different colours and textures of green. And the next time you listen to a song see if you pick out the instruments and vocalists. You can give your taste buds a test by trying to guess the ingredients of a surprise meal. Close you eyes and imagine you were blind, can you find the things on your desk easily? Give your brain a challenge by wearing your watch on the other hand for just one day. You will be amazed at how it develops your sense of touch and feeling.